Programme

Friday 18th January 2013

WBIS warm-up – For those arriving in Brussels on Friday, we’ll have a “#winelover” get-together with some nice wines & beers to get the party rolling in one of Brussels’ coolest bars..

Saturday 19th January 2013

9.00-9.15	Welcome coffee
9.30-9.45	Kick off
10.00-11.15	Workshop Sessions 1
SOCIAL MEDIA COMMUNICATION BUSINESS Potential ROI of catering to a community such as #winelover for wineries or generic organisations Online video to promote your brand aka guerilla marketing How to create a new wine brand? SPEAKERS:Luiz Alberto, Andre Ribeirinho, Jan Matthias Klein  SPEAKERS:Finkus Bripp,Ward De Muynck, Filipe José Carvalho SPEAKERS:Robert Joseph, Anne-Victoire Monrozier
11.45-1.00	Workshop Sessions 2
SOCIAL MEDIA COMMUNICATION BUSINESS ROI of bloggers trips How to communicate with 25-35 yr old wine consumers? Different approaches to selling wine online. SPEAKERS:Ryan Opaz, Simon Woolf SPEAKERS:Robert Joseph, Rich Tomko, SPEAKERS:Finkus Bripp, Nico Bour
1.00-2.30	Lunch
2.45-4.00	Workshop Sessions 3
SOCIAL MEDIA COMMUNICATION BUSINESS ROI of social media for winemakers? winemerchants? Wine tourism – is wine tourism the answer to increasing sales? Unique Wine Identification & Database Management SPEAKERS:Mélanie Tarlant, Jean Frédéric Hugel SPEAKERS: Stefano Soglia, Elena Zeni SPEAKERS:Andre Ribeirinho, Marc Roisin, Rich Tomko
4.30-5.30	WBIS Business Awards – we’ll be listening to pitches from 7 different start-up’s and hearing feed back from industry specialists. WBIS participants and a panel of experts will award the WBIS BUSINESS AWARD to the one they find most viable, interesting and innovative.
5.45-7.30	Wine tasting – participants are encouraged to bring up to  one case of wine to share with participants. Networking moment and chance to discover new wines.
8.00-…	We’ll have a dinner of typically Belgian food with more wine, fun and banter. Feel free to BYO wine! And if you really do want to sample the best Frites ever, after party we’ll head to one of the city’s most famous “fritterie”.

Sunday 20th January 2013

#Winelover Hangout … Belgium may be known for many things, small urinating statues, beer and chocolate being the most popular. For WBIS participants wanting to make a weekend of it, we’ll show you the sights of the capital of Europe.

Monday 21st January 2013 

WBIS participants are also invited to visit the France-Vins event organised by Sopexa. The programme will include workshops and an area dedicated especially to #Winelover‘s. The event will be held at the Sheraton Brussels Airport hotel. See here for more details.